Our experience, competences, and know-how result in order, structure, and confidence of action flow.

The Client’s perspective assigns a proper context. That is how a concept is formed. Together we create a unique and individual strategy, we verify it in real time, not to omit any important details and current challenges. We operate keeping in mind all of the details and carefully designing effects.

process

analysis

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strategy

execution

effect

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strategy

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values

big picture

We look at the world in a wider perspective. We take into consideration not only what is important “here and now” but also what is to come. We foresee consequences in order to better plan and act more efficiently. We follow trends to indicate directions.

commitment

We create relations and keep in close contact. We take the initiative and ask questions. We want to learn and understand the Client’s perspective the best possible way, for better adjustment of the recommended actions. To make them “fit to order”.

openness

We listen to people carefully because the precious insights come from the surroundings. We believe that it is well analysed insight, not a benchmark, that brings the innovative idea. Benchmarks are for the followers, not leaders. We react in real time because we never take our eyes off the ball.

flexibility

We believe in compromises. In working on a mutual, satisfactory solution. Often a clear view on the whole is achieved only after a clash of contradicting viewpoints and perspectives.

creativity

we are inspired by diversity. We don’t copy well known models, but create our own paths. We are not afraid to leave our comfort zone and test innovative solutions.

Karolina led PR activities for my company ETTA Global Leadership Consulting. It was a fantastic and fruitful cooperation. Karolina invested time and energy to get truly familiar with our specific portfolio. Through her gentle influence, she managed to involve many of our consultants in contributing to PR activities, and despite our dense agendas and irregular lifestyle, she was always able to get us keep the deadlines given by the media. I especially appreciate Karolina's impressive orientation in HR media, her amazing professional network, and her sincere effort to raise our media presence. Personally, I appreciate the fact that Karolina guided me through the rules of media, and gave me many useful hints as the business owner. Karolina was able to combine the uncompromising quality with the personal human touch.
Monika Chutnik
Managing Director Etta Global Leadership Consulting
I met Karolina Piekus 5 years ago, while my company was going through complex processes of strategic changes. We have been cooperating in the area of internal communication, and Karolina supported both the HR department and the management board in communication activities directed towards the employees. I could always hope for her full support, flexible approach, professional assistance and much kindness. What distinguishes Karolina and Concept PR is real engagement in every activity and correct diagnosis of the situation. This is of particular importance when a company is going through serious changes and the communication strategy mist be adjusted both to formal requirements of a public institution and to „human” needs of the employees. Not long ago, I have invited the Concept PR team to organise a training on public speeches for Europ Assistance - I can recommend Karolina and her team also in that area.
Katarzyna Tuz
HR Manager Europ Assistance

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